-
-
Something Stinks — Episode 04: “$99 Cremation?” What Are You Actually Paying For?
There are certain advertisements that catch your attention because they sound almost too simple. This one caught ours immediately. “Cremation from $13.99 a month or $99.” That is an incredibly powerful message for someone worried about leaving funeral expenses behind for their family. Nobody wants their children or spouse scrambling to find thousands of dollars…
-
Something Stinks — Episode 03: “FREE Phone, FREE Plan, FREE Everything?” Who’s Actually Paying for It?
There is probably no word in advertising more powerful than FREE. Free phone. Free case. Free charger. Free shipping. Free monthly service. Stack the word enough times into one Facebook ad and it becomes difficult not to stop scrolling, especially when the advertisement is being shown to people who may already be struggling financially. That…
-
Something Stinks — Episode 02: “Free Shopify Store, 100 Winning Products?” Let’s Talk About the Upsell Trap
There is a very specific kind of online ad that never seems to die. It promises a free store, winning products, easy money, and a shortcut to ecommerce success that sounds almost insultingly simple. Click here, sign up now, keep reading before the offer disappears, and suddenly you too can have a fully loaded online…
-
Something Stinks — Episode 01: “Build an Amazon Clone in Minutes?” Let’s Read the Small Print
There is a particular kind of advertisement becoming almost impossible to avoid online. AI will build your business in minutes. AI will replace an entire development team. AI will create your store before your morning coffee gets cold. And apparently, if some of these advertisements are to be believed, you can now build something comparable…
