There are certain advertisements specifically engineered to make a small-business owner stop scrolling. The one that crossed our desk from TVAppBuilder certainly qualifies. In enormous yellow letters it promises “GET YOUR FREE ROKU + FIRE TV APP CHANNEL DESIGN.” Underneath that comes “$0 DESIGN FEE” and an invitation to “CLAIM YOUR FREE DESIGN.” The Facebook…
There are subscription services for music, television, software, cloud storage, meal delivery, automobiles, phones, and just about everything else somebody can figure out how to bill monthly. So perhaps it was only a matter of time before the humble home printer joined the subscription economy. That is the basic idea behind HP’s All-In Plan, a…
Every once in a while, an advertisement comes along where nothing in it immediately screams fraud, nothing is obviously impossible, and the company behind it may even offer a legitimate product — yet the way the numbers are arranged makes you stop and wonder whether you are being encouraged to compare two things that are…