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Something Stinks: Your 100,000-Word “Finished Book” Apparently Still Needs a Writer
There is a particular kind of advertisement that works because it takes something difficult, frustrating and deeply human, then removes almost everything difficult, frustrating and human from it. Writing a book is a perfect target. People spend months or years outlining, drafting, rewriting, deleting entire chapters, changing character motivations, moving scenes around, fixing continuity mistakes…
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Something Stinks: Your 24/7 AI Sales Team Apparently Still Needs a Babysitter
There is a particular kind of advertisement that practically writes a Something Stinks article for us. It does not necessarily advertise a fake product. It does not have to make an obviously impossible promise. It simply has to present something in such wonderfully effortless terms that one question immediately comes to mind: What part are…
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Something Stinks: Apparently Adding AI Makes “We Sell Ads” Sound Revolutionary
There is something almost magical about the letters A and I. Take an ordinary business function that has existed for decades, sprinkle those two letters over it, add a cute fox wearing glasses and a utility vest, and suddenly you are no longer buying advertising. You are apparently venturing into unexplored territory with an “AI-powered…
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Something Stinks – Episode 11: StoreMagic.ai Says AI Can Pick the Winners So You Don’t Have To
Sometimes an advertisement waits a few seconds before giving us a reason to start asking questions. This one managed it on the opening screen. The Facebook video served by Store Magic: AI Store Builder opened with the words “Unethical But Legal ways to start dropshipping — part 43.” Underneath the video, the advertisement promised a…
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Something Stinks – Episode 10: Foxy.ai Selling the Dream Behind the Bikini
There are certain advertisements that make you stop scrolling because the product looks interesting. Then there are advertisements that make you stop because somebody apparently decided subtlety was for cowards. Foxy.ai landed firmly in the second category. Over the last several days, Facebook has repeatedly served us advertisements from Foxy showing attractive female creators, bikinis,…
