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Something Stinks: Your 100,000-Word “Finished Book” Apparently Still Needs a Writer
There is a particular kind of advertisement that works because it takes something difficult, frustrating and deeply human, then removes almost everything difficult, frustrating and human from it. Writing a book is a perfect target. People spend months or years outlining, drafting, rewriting, deleting entire chapters, changing character motivations, moving scenes around, fixing continuity mistakes…
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Something Stinks: Your 24/7 AI Sales Team Apparently Still Needs a Babysitter
There is a particular kind of advertisement that practically writes a Something Stinks article for us. It does not necessarily advertise a fake product. It does not have to make an obviously impossible promise. It simply has to present something in such wonderfully effortless terms that one question immediately comes to mind: What part are…
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Something Stinks: Apparently Adding AI Makes “We Sell Ads” Sound Revolutionary
There is something almost magical about the letters A and I. Take an ordinary business function that has existed for decades, sprinkle those two letters over it, add a cute fox wearing glasses and a utility vest, and suddenly you are no longer buying advertising. You are apparently venturing into unexplored territory with an “AI-powered…
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Something Stinks – Episode 11: StoreMagic.ai Says AI Can Pick the Winners So You Don’t Have To
Sometimes an advertisement waits a few seconds before giving us a reason to start asking questions. This one managed it on the opening screen. The Facebook video served by Store Magic: AI Store Builder opened with the words “Unethical But Legal ways to start dropshipping — part 43.” Underneath the video, the advertisement promised a…
