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One Good Business Article Can Become Five Pieces of Content
Small business owners are often told they need to create more content, post more frequently, stay active on social media, update their website, keep Google informed, send email newsletters, and somehow continue running the business that actually pays the bills. Presented that way, content marketing can sound less like a useful business tool and more…
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What Should a Small Business Blog Actually Talk About?
One of the biggest reasons small business blogs get abandoned has nothing to do with laziness, lack of expertise, or even lack of time. The problem usually starts much earlier, when the business owner sits down in front of an empty page and asks the wrong question: “What am I supposed to write about?” That…
