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Why Small Businesses Should Own Their Content Instead of Building Everything on Facebook
A small business can spend years building something online without realizing that much of what it has built exists entirely inside somebody else’s system. Articles are written directly into Facebook. Photographs are uploaded without local copies. Videos are edited inside an app and published without saving the finished master. Product descriptions exist only inside an…
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One Good Business Article Can Become Five Pieces of Content
Small business owners are often told they need to create more content, post more frequently, stay active on social media, update their website, keep Google informed, send email newsletters, and somehow continue running the business that actually pays the bills. Presented that way, content marketing can sound less like a useful business tool and more…
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What Should a Small Business Blog Actually Talk About?
One of the biggest reasons small business blogs get abandoned has nothing to do with laziness, lack of expertise, or even lack of time. The problem usually starts much earlier, when the business owner sits down in front of an empty page and asks the wrong question: “What am I supposed to write about?” That…
