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Why Small Businesses Should Own Their Content Instead of Building Everything on Facebook
A small business can spend years building something online without realizing that much of what it has built exists entirely inside somebody else’s system. Articles are written directly into Facebook. Photographs are uploaded without local copies. Videos are edited inside an app and published without saving the finished master. Product descriptions exist only inside an…
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Why Your Small Business Website Should Be Your Home Base, Not Social Media
For years, small businesses have been encouraged to treat social media as if it were the internet itself. Start a Facebook page, build an Instagram following, post every day, chase engagement, learn the algorithm, make Reels, try TikTok, answer comments, join groups, and keep feeding the machine. Somewhere along the way, the actual business website…
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Something Stinks — Episode 05: We Put Our Own Product Under the Microscope
After four episodes of sticking our nose into other companies’ advertisements, pricing, fine print, qualifications, and conveniently understated details, there was an obvious question we eventually had to answer: what happens when the skunk turns around and starts sniffing Valhalla Computers? Fair is fair. If Something Stinks is going to criticize advertisements that make a…
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Human-Tempered Content: Why AI Is a Tool, Not the Final Authority
Artificial intelligence can do some remarkable things. Give it a subject and it can suggest ideas. Give it a pile of scattered thoughts and it can help organize them. It can research, outline, draft, reword, brainstorm, compare approaches, and save an enormous amount of time staring at a blank screen wondering where the hell to…
