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How to Start an Online Business: From an Idea to an Actual Working Store
Starting an online business has never been easier from a technical standpoint. You can register a domain in minutes, purchase hosting almost immediately, install an ecommerce platform without knowing how to program, and use artificial intelligence to help with everything from research to product descriptions. Unfortunately, that ease has also created the illusion that starting…
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Something Stinks: Your 24/7 AI Sales Team Apparently Still Needs a Babysitter
There is a particular kind of advertisement that practically writes a Something Stinks article for us. It does not necessarily advertise a fake product. It does not have to make an obviously impossible promise. It simply has to present something in such wonderfully effortless terms that one question immediately comes to mind: What part are…
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Something Stinks: Apparently Adding AI Makes “We Sell Ads” Sound Revolutionary
There is something almost magical about the letters A and I. Take an ordinary business function that has existed for decades, sprinkle those two letters over it, add a cute fox wearing glasses and a utility vest, and suddenly you are no longer buying advertising. You are apparently venturing into unexplored territory with an “AI-powered…
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Why Your Small Business Website Should Be Your Home Base, Not Social Media
For years, small businesses have been encouraged to treat social media as if it were the internet itself. Start a Facebook page, build an Instagram following, post every day, chase engagement, learn the algorithm, make Reels, try TikTok, answer comments, join groups, and keep feeding the machine. Somewhere along the way, the actual business website…
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Free AI Video Generators Small Businesses Can Actually Try Before Paying
AI video has reached the point where a small business no longer needs a production company, a professional camera crew, or a giant advertising budget simply to experiment with video content. That does not mean AI has suddenly made professional video production free, effortless, or foolproof. Anyone who has spent an afternoon generating clips knows…
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Something Stinks — Episode 08: The $8 AI Video Studio That Runs on Credits
There is something irresistible about an advertisement that tells you it has solved an expensive problem for eight dollars. Cancel Veo. Cancel Kling. Cancel Midjourney. Cancel Topaz. Forget the editor, stock footage, motion designer, render fees, and apparently half the subscriptions currently draining your bank account every month. According to a series of Facebook advertisements…
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Something Stinks – Episode 07: Your “Viral AI Influencer in Minutes” May Take a Little Longer Than That
There is a particular kind of advertisement becoming increasingly common on social media. It usually begins with a beautiful artificial person staring back at you from a carefully designed screen. The software promises that you can create your own AI influencer almost instantly. No expensive camera. No model. No photography experience. No technical knowledge. No…
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Something Stinks — Episode 02: “Free Shopify Store, 100 Winning Products?” Let’s Talk About the Upsell Trap
There is a very specific kind of online ad that never seems to die. It promises a free store, winning products, easy money, and a shortcut to ecommerce success that sounds almost insultingly simple. Click here, sign up now, keep reading before the offer disappears, and suddenly you too can have a fully loaded online…
