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Why Small Businesses Should Own Their Content Instead of Building Everything on Facebook
A small business can spend years building something online without realizing that much of what it has built exists entirely inside somebody else’s system. Articles are written directly into Facebook. Photographs are uploaded without local copies. Videos are edited inside an app and published without saving the finished master. Product descriptions exist only inside an…
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The Hidden Cost of “Free” Business Tools: Freeware, Trials, Subscriptions and the Upgrade Trap
Small businesses love free software and free business tools for a perfectly understandable reason: there are already enough bills. Hosting costs money. Domains cost money. Phones cost money. Office software costs money. Payment processors take their piece, advertising can chew through a budget quickly, and every new tool seems to arrive with another little monthly…
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Why Your Small Business Website Should Be Your Home Base, Not Social Media
For years, small businesses have been encouraged to treat social media as if it were the internet itself. Start a Facebook page, build an Instagram following, post every day, chase engagement, learn the algorithm, make Reels, try TikTok, answer comments, join groups, and keep feeding the machine. Somewhere along the way, the actual business website…
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Something’s Squirrelly – Episode 03: When a Free Roku + Fire TV Design Isn’t a Free Channel
There are certain advertisements specifically engineered to make a small-business owner stop scrolling. The one that crossed our desk from TVAppBuilder certainly qualifies. In enormous yellow letters it promises “GET YOUR FREE ROKU + FIRE TV APP CHANNEL DESIGN.” Underneath that comes “$0 DESIGN FEE” and an invitation to “CLAIM YOUR FREE DESIGN.” The Facebook…
